Sunny Banana
Brand Design
Sunny Banana is a (fictitious) Jamaican snack company that produces banana chips and other items with bananas as the primary ingredient.
The logo incorporates a rounded typeface (Bigbesty), a smiley face (with the smile made in the shape of a banana, which is the key ingredient in its products), and a golden-yellow colour that expresses the brand’s playfulness.
Assets included:
Logo
Brand Pattern
Business Card
Letterhead
Snack Packaging
Branded PPE
HEX
#FEDD06
HEX
#ACD038
HEX
#499BD5
Brand Pattern
Sunny Banana’s brand pattern is a repeated illustration of falling banana tree leaves. This represents the rural roots of the company, and the essence of Sunny Banana’s products.
Business Card & Letterhead
Snack Packaging
Sunny Banana’s banana chips package features its brand pattern, inverted to create some necessary negative space to prevent competing colour as well as differentiate it from the designs of other Jamaican banana chips companies. The playfulness of Sunny Banana is also encapsulated in the designs.
Branded PPE
The food production and handling staff of Sunny Banana cannot be excluded. They are a key part of the brand and as such, their safety and sense of belonging are of utmost importance.